Rajiv Kapur, a pioneer in the trade show industry, was the founder and president of Configurations, in Hollywood, Florida in 1989 for twenty-seven years before merging the company with DesignShop in 2016. Mr. Kapur had successfully positioned Configurations as a leading experiential branding, marketing, and communications firm.
His extensive understanding of how various facets of the communications process are integrated has allowed Mr. Kapur to develop experiential branding and communications strategies for companies such as:
He was awarded a three star Medal of Honor from the Pentagon – the highest award given to a civilian organization – for his work with the U.S. Armed Forces in designing a traveling exhibit. Configurations also designed the traveling exhibit for the Soccer Hall of Fame which displayed in Paris for the World Cup. The company has developed customer acquisition and retention programs designed to capture and maintain market share. Programs of this nature have been implemented for a wide variety of Fortune 1000 companies.
Mr. Kapur is a contributing author for the best-seller R.O.I. Marketing Secrets Revealed, and has published articles on the hidden potential of trade shows as part of larger, integrated marketing programs. He has lectured on the power of experiential branding and earned a reputation for result-oriented marketing that creates high returns on investment and opportunity.
Mr. Kapur has served on the boards of:
Metro Orlando International Business Council
The Florida Chapter of the Exhibit Designers and Producers Association, as President
Rajiv Kapur pioneered the concepts and training of Boothmanship, Brand Theater, and Experiential Branding, processes that engage and endear brands and customers in face-to-face interactions at trade shows and events.
Mr. Kapur has been involved with philanthropy and change all his life by volunteering for many organizations and sponsoring events including Nathaniel’s Hope which sparked his desire to do more for people with disabilities. Rajiv sponsored Make ‘Em Smile and Joy Prom, now called, Night with the Stars, which was replicated across the country providing authentic and accessible prom experiences for youth with disabilities.
Rajiv Kapur is also a member of:
Lifework Leadership, graduate and member
Shape International, Board member
Minds Untapped, LLC., Co-founder
PathNorth, Member and leader